Branding, Packaging, Social Media of Target Market Niche and Processed Sesame
You may have the best sesame seeds in the world but have no one know or taste them why? Branding, packaging and marketing are important processes in running a successful sesame farming business. All these processes mainly depend on your target market. Once you have identified who your most suitable potential customers are, you can customize your brand, packaging and marketing strategies to ensure they meet their needs.
Today, just saying your product is good is not enough. Consumers want to find out all they can about the product and the reason behind it creation. To develop a winning brand as a farmer, you need to set yourself apart from all the other farmers in the world by answering the question, why would an importer, baking or oil production company buy your products? What is different with you or your seeds? Creating a brand that consumers consider reliable and trustworthy, irrespective of the market conditions, consumers will always keep coming back for your sesame seeds.
Packaging is also crucial. Make sure your product is perfect both on the inside and the outside. It is difficult to have a second look at diamonds placed in a sack. Therefore, choosing a packaging design that is attractive and functional will go a long way in ensuring you and your product stands out.
Marketing will help potential clients know that your product exists. In addition to that, they will also understand why your product is the best compared to all the other alternatives in the market. Right now digital marketing; that is the use of the internet makes up the best marketing platforms. Creating websites and social media platforms that will increase your visibility online is a good way to get started.
With the right packaging, branding and marketing, your sesame seeds will be marketable and sought after by the various consumers segment in the world market.